Ryan Lightfoot

Here is the web banner (.gif format) I have created for Tint Tastic. The design was simple; I used the company’s logo as a template and animated each section individually (just like I will do for the end of the viral advert). The idea was just to just animate the logo to give it character and make it more each catchy. It’s short cycle gives enough time to get all the information across with out becoming boring and unentertaining. It also ends just as it began so that the cycle can repeat again without a sudden stop, this gives it a great sense of fluidity and is much more pleasing to watch. The web banner was created in Adobe’s After Effects CS6 using a standard web banner dimensions (H468xW60). Once composed, the animation was rendered as a video, .mov (Quicktime), and then imported into Adobe’s Photoshop CS6 were it could be saved as a .gif file, using the ‘save for web’ option, making it acceptable for web use.