Ryan Lightfoot
/Concept Development Portfolio
- 50121965
Colour Theory
Colour plays a large role in everyone’s life in many different ways, whether we realise it or not. Each colour has been shown to have a different emotional or psychological effect on people; for example, the colour red represents, and therefore makes the individual feel, love, hunger or anger (it is also the most eye catchy colour). Blue however represents the opposite: calmness, precision or intellect. Designers and advertisers are aware of this and use it to their advantage, this is why most of the food logos are red; KFC, Burger King, McDonalds (background not the large M), Kellogg’s and Nestle. This is evident on the image to the left. The image gives other examples that show how different companies follow the theory of colour and apply it to their own company logos to help attract their target audience.
The Tint Tastic logo, in relation to colour, differs greatly from its competitors. As seen above the competitors have very dominating colours that gives the impression that they are above their customers, Tint Tastic however has taken a different approach. They have chosen to use blue and yellow to show that they are an optimistic, trusted and loyal company that understands the true needs of the customers. This is associated with the mission of Tint Tastic Hair Colours; to provide customers with professional hair care products that are only available from the consumers. In other words, Tint Tastic offers products to all classes that consumers of higher power only offer to high-class companies and this is all represented through the colour of the companies. That is why Tint Tastic Hair Colours chose to differ so much from its competitors.
