top of page

Marketing Research

The document below has been puchased directly from BuisnessCase Studies.co.uk.

Here is the direct link to the case study: http://businesscasestudies.co.uk/nivea/developing-a-marketing-plan/introduction.html#axzz2zocSNtl1

 

All that is in red (and yellow highlights) are my own annotation.

Here you can view the 'Marketing Research' document or alternatively click on the document to view a higher quality .pdf file.

Here you can view the 'Questionnaire' or alternatively click on the document to view a higher quality .pdf file.

Here is a questionnaire I have created to help identify what type of advert my target audience will be my attracted to and if my current design is the right track to be following. The first questions are aimed to determine that the individual answering the questionnaire is a part of my target market and what age range and gender they fit into. They questions that follow are then designed to work out if the structure and content of the Tint Tastic advert is appropriate, relevant and desirable.

Questionnaire Results.

Do you enjoy the advertisements for hair care companies you see on TV today? 

 

38 people answered Yes (red)

24 people answered No (green)

I printed and handed out 100 copies of the questionnaire. Out of the 100, 38 came back with either question 3 and/or 4 answered as no meaning they were instantly ruled out as they are not the target market that this questionnaire is aimed at. This left me with 62 questionnaires completed by my target market to collect results from.

Would you like to see a new type of advert for the sale of hair care products? if so what would be your preference?

 

22 people answered 100% CGI (red)

20 people answered 75% CGI (green)

14 people answered 50% CGI (blue)

6 people answered Little - No CGI (yellow)

At what pace do you think hair care adverts should be?

 

30 people answered Fast (red)

16 people answered Neutral (green)

4 people answered Slow (blue)

12 people answered Any Pace (yellow)

If a company briefly showed social network icons in their advertisement would you search for the company on the social networking site(s)?

 

24 people answered Yes (red)

4 people answered No (green)

18 people answered Maybe (blue)

16 people answered Only if I know the company(yellow)

  • These results show that although the majority of my target market do like the current TV adverts for hair car companies they are still highly in favour of seeing a new type of advert with a high percentage of CGI. This means that the style of my adverts design IS what my audience will be attracted to.

 

  • The pace of the advert is highly in favour of being fast paced meaning that I will continue to create the Tint Tatic advert at a fast pace with a fast upbeat song to accompany it.

​

  • Finally, the idea for the advert to include social network icons to draw people to the sites, that they are familiar with, and in turn will search the company also seems favourable. The majority of people said they would or maybe would search the company on such sites as Facebook and Twitter, if they were prompted to. Therefore this means I will include Facebook and Twitter icons in my viral advert.

Here is an example of a completed questionnaire

bottom of page